Sales and Marketing

Sales & Marketing Series - Strategic Marketing

  • June 21, 2022 2:30pm  -  4:30pm PDT

The aim of marketing is to attract the right project opportunities from the right clients: ones that build profitably because you understand the work, have a team in place, and are ready and able to bid, plan and build the project. During the session, you'll learn how to improve your marketing by answering these questions: 1. Who is your ideal client? 2. Why do they (in their own words) contract for your type of construction services? 3. How do you craft and deliver a targeted message to your ideal client that motivates them to want to get to know you?