Sales & Marketing Series - Social Selling
- June 28, 2022 2:30pm - 4:30pm PDT
Learn a step-by-step process to leveraging LinkedIn to raise your company’s profile, connect with your target audience, and share relevant high-quality content.
Learn a step-by-step process to leveraging LinkedIn to raise your company’s profile, connect with your target audience, and share relevant high-quality content.
The aim of marketing is to attract the right project opportunities from the right clients: ones that build profitably because you understand the work, have a team in place, and are ready and able to bid, plan and build the project. During the session, you'll learn how to improve your marketing by answering these questions: 1. Who is your ideal client? 2. Why do they (in their own words) contract for your type of construction services? 3. How do you craft and deliver a targeted message to your ideal client that motivates them to want to get to know you?
Learn how to craft strategic approaches to bidding specific opportunities so that you increase the likelihood of your company being selected to build the project.